Meet the team of community volunteers behind WINTER(safety)FEST
ERIKA FRASER, EVENT DIRECTOR
Event Concept, Branding, Government and Community Strategy, Web and Graphic Assets, Marketing Strategy and Technology, Strategic Partnerships and Support, Speakers, Student and Community Education Programming and Partnerships, Event Team Management, Event Day Volunteer Lead and Coordination
As the founding partner of early education startup Bueno Market, she leads product design, marketing, sales, and technology. She brings together her knowledge in UX design, branding, and mid-stage tech startups together with progressive education principles to create a company focused on nurturing products and services that are environmentally sustainable. She is a strong believer people + planet.
More about Erika
Erika was previously the founder of boutique, collaborative Graphic and Web Design Studio, THE SHFT. Her studio provided UX and product consulting and built web, graphic and marketing assets for Clearpath Robotics, Tangam Gaming, Rismans, 360pi among others. She was part of the early team of designers working on apps such as Leapfrog, LiveScribe and Patter. She told stories with data visualization and graphic design for Sony, The World Bank, XO Communications, Population Council, Network Utility Force and more.
Erika is Toronto resident in the Warren Park Neighbourhood. As the Co-Chair of St. Mark's Hill Safety she has been actively leading a team to pursue temporary short-term safety measures, while working towards a long term inclusive, accessible, and environmentally sustainably solution that incorporates pedestrian, cycling, and vehicle safety, access, and connection to existing city infrastructure.
Her current community work has led her to develop a collaborative urban planning design challenge for Toronto kids, teens, and post secondary students. Bringing together the guidance, and resources provided by key staff from organizations such as Urban Land Institute, UrbanMinds, Green Communities Canada + Active School Travel Ontario, local elementary and high schools, as well as post secondary students, she's offering Toronto students an opportunity to try their hands at a urban planning. By designing a solution to a real-life, ongoing, City of Toronto project, and following the project through to competition she hopes to create connections between community, academia, industry and government, inspiring the next generation of city builders.
NADIA CHILDS, EVENT LEAD, PARTNERSHIPS
Strategic partnerships and support, Community Strategy, Marketing
MICHELLE FOGGETT-PARKER, COMMUNITY PARTNERSHIPS
Event Concept, Conmunity Partnerships, Day-of coordination and site walk, Winter Walk Day Event Lead
Michelle is a librarian and community organizer who lives in the Warren Park neighbourhood of west Toronto. Michelle has previously led community partnerships and learning programs at international and Canadian organizations including the National Archives of England, the UK's Science Museum, and the Archives of Ontario. She has previously published and delivered presentations on inclusion in libraries and archives, co-creating museum exhibits and disability access.
More about Michelle
Michelle holds an Honours B.A in History (Western), an M.A. in Museum Studies (Leicester) and a Master of Library of Information Science (Western). Michelle's research interests include environmental sustainability in libraries, digital accessibility, and asset based community development. Michelle is the founder of the Saint Mark's Hill Safety Group and co-chair. She lives in the Warren Park neighbourhood with her family.
DANIELLE JANSSEN-FAULKNER, EVENT PLANNER
Location, Scheduling, Volunteer Planning, Partnership Strategy